Strong relationships with your sales staff leads to long-term sales success. A customised loyalty programme offering incentives is a great way to drive performance across your sales channels.

We will work closely with your business to determine whether a coalition programme or a customised programme is best suited to your specific requirements. We will then design, build and operate every component of the loyalty programme from strategy and data analytics through to call centre services and rewards sourcing.

Below are just a few examples of customised programmes run by Smart Loyalty on behalf of other businesses:



Star Rewards is an industry first programme developed for Mercedes-Benz to incentivise front line sales and service staff to achieve specific targets. Our ability to provide a visually engaging web platform, where all programme members can monitor their performance against their KPI’s, and complete reward fulfillment with the click of a button, means the programme has been a huge success.


Luxaflex Inspire Rewards
Rufflette Lifestyler Rewards

This is a unique programme that was designed specifically for New Zealand Window Shades. Employees of retailers selling NZWS products are provided with an incentive to strongly endorse the Luxaflex and Rufflette brands to the consumer. This long standing programme continues to deliver beyond its target ROI, by providing an exclusive point of difference in a highly competitive marketplace.

+ What members say about Inspire and Lifestyler Rewards

For me, to sell blinds is great with the discounts I receive, but it’s even more rewarding with the added bonus of inspire points as well. In the past we have accumulated these points to enable us to enjoy a holiday in Queenland. This program keeps me focused on selling Luxaflex and Luxaflex Only. - Far North Interiors

I love the Inspire rewards, they don’t take long to accumulate at all and it is so exciting choosing from all the different products. There are so many options available it is often hard to choose! If there is something not on the list the team certainly finds a way to source things for you. My last “reward” was a shower! - Julie Smith | McKenzie & Willis

The Inspire Points are certainly a selling feature as I personally only sell Luxaflex. I have been able to purchase some expensive products such as a Kenwood mixer with all the bells and whistles, a brilliant GHD and a large outdoor swing chair. The customer service is excellent and they are always willing to go the extra mile to source product for you. - Sherryn Barr | Millers

I love getting my Inspire Rewards! Over the last 6 years selling Luxaflex I have brought heaps of great products available on the website, and also a few items under the ‘Dream Rewards’ feature. The customer service is excellent. It’s so great having the points quietly building up in the background and treating yourself now and again to something you wouldn’t normally buy for yourself. - Anna Kouwenhoven | McKenzie & Willis


Valspar Rewards

Valspar Rewards is an industry first, providing an engaging loyalty platform supporting a national distributor network to incentivize the trade customer. In partnership with Qantas Frequent Flyer, the Valspar Rewards programme offers trade customers the ability to earn Qantas Frequent Flyer points for their spend on eligible Valspar Automotive paint products. Points can then be redeemed on rewards through the Qantas Frequent Flyer program.


PFG Rewards

We have provided the planning; infrastructure and ongoing support for the Power Farming Group (PFG) loyalty programme PFG Rewards. Our customer analysis determined that Virgin Australia’s Velocity Frequent Flyer fulfillment platform would best suit the requirements of Power Farming’s customers. PFG reward their customers with Velocity Frequent Flyer points for purchasing parts from PFG Australia and for selling selected PFG Australia whole goods products. Leveraging off this platform is now helping them achieve their business objectives through a growing and loyal customer base.

A bespoke loyalty solution for your business is easier than you think