WHY LOYALTY AS A BUSINESS STRATEGY
Rewarding customers for their loyalty is no longer a case of if or why, but rather a case of how and when?
The fundamental question of ‘why loyalty as a business strategy’ has never been more in focus around the management team and board room table. The largest and most innovative companies around the world know that in seeking to drive long-term profitable relationships from their customers, it is critical to understand the role that the law of reciprocity plays in establishing trust, commitment and an emotional connection with their brand.
A carefully crafted loyalty strategy can deliver the following outcomes for your business:
Drive customer retention – Say thanks to your valued customers and give them a reason to say no to the competition.
Get more business from customers – A way to grow share of wallet from existing customers.
Enrich your communication strategy – A points balance enables you to send personal and relevant communications to your customers around your products, services and promotions. It’s like having a silent 24/7 salesperson.
Add value to your acquisition strategy and create a real point of difference in a world of discounts and rebates.
Visualisation of your end customer – Understand customer preferences with the data, intelligence and unique insights created through loyalty solutions.
Create an emotional connection with your customer and realise the benefits from giving tangible rewards, which have a much higher perceived value than cash (i.e discounts and rebates).
Proven R.O.I by utilising a business tool that does not cost you until the customer has the desired behaviour.
At Smart Loyalty it is our unique approach to loyalty, founded on our knowledge and understanding of what drives specific customer behavior that enables us to craft and implement successful loyalty solutions.
what our customers say
“Smart Loyalty have become an integral part of our sales and marketing strategy for the trade customer segment of the automotive market. We continue to see strong growth, high levels of engagement and great return on investment through the GetGenuine programme.”- Fixed Operations Manager, Ford New Zealand
"All in all, a database/loyalty component to our sales and marketing mix we would struggle to do without.” — MD, Waikato Milking Systems
“The programmes’ integration within the company has grown year by year as we continue to evolve the partnership and utilise a tool in the market that provides us with a key point of difference to our competitors.” - MD, Tyreline Distributors
“As a tool to opening doors in the building industry, it has been invaluable. We have seen our business multiply many fold through using the SmartTrade programme” - Sales Manager, Carpet Court
"We have been impressed with the number of our customers who regularly redeem their points and the variety and quality of goods on offer. They certainly seem to value the opportunity and no doubt our sales and collections have improved as a result" - MD, New Zealand Window Shades